Student's Guide to Greenwashing in the Fashion Industry

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Now more than ever, sustainability, the climate crisis and social justice are at the forefront of the international dialogue. As we enter into a period where meaningful engagement and strong commitments are required of corporations, fashion brands are noticeably starting to use words like ‘ethical’, ‘eco-friendly’, and ‘conscious’ in their marketing techniques.

While the fashion industry is making great strides in becoming more sustainable and responsible, many companies are simply capitalising on the climate crisis as a means of marketing without applying fundamental change, otherwise known as greenwashing. At this event, you’ll learn how to spot when a company is greenwashing, the impacts of fast fashion, and what you can do about it!

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Something you want to know more about? Post your questions on social media using this hashtag #StudentsGuideUoE and tag us on Twitter, Facebook, and Instagram. This event will be recorded and shared on social media afterwards.

Speakers:

Anna Copeland: University of Edinburgh Fashion Society

Anna is an online learning Masters student at the University of Edinburgh studying Carbon Management. She has been working in the environmental field for five years and is interested in pursuing a career in fashion sustainability. Anna will be moderating the event.

Audrey Marti: Master of Science in Environmental Sustainability from the University of Edinburgh

Audrey recently graduated with a Master of Science in Environmental Sustainability from the University of Edinburgh. During her studies at Edinburgh, for a module called “Participation in Policy and Planning”, she was part of a group consultancy project for the Scottish Parliament, Zero Waste Scotland, and the Scottish Youth Parliament, on how to promote a circular fashion economy. This project opened her eyes to the impacts of fast fashion, and has inspired her to make better, more sustainable choices in the clothes she purchases. The part of the research that Audrey found most interesting were the barriers to sustainable fashion choices that students face, and how these can be overcome.

R Sustainable: Social Enterprise Group at The University of Edinburgh

R Sustainable is a Social Enterprise Group at The University of Edinburgh, supported by EUSA and founded by Milda Lebedytė and Daniela Groza. They aim to link the disciplines of Art and Science by creating a professional platform, where they explore material innovation through a variety of events