Earth Optimism

Earth Optimism is a worldwide movement aimed at fundamentally shifting how we frame the environmental narrative, from one of doom and gloom to one focused on solutions and success. Earth Optimism has emerged from two key realisations: that fear without hope leads to apathy rather than action, and that conservation successes are numerous but largely invisible to the general public. The last few years have seen an unprecedented groundswell of concern for the future of our planet. Earth Optimism 2021 will respond to the call for positive change, and help translate activism to action. Led by the Cambridge Conservation Initiative, this online celebration will bring people together to share our understanding of what works in conservation and how we can make the changes we know are needed on the ground, in the workplace, and in our everyday lives. Across generations and across the world people are calling for action, and asking for that action to evidence-based. Earth Optimism 2021 will showcase some of the extraordinary efforts already being made, explore why they are working, and consider how they can be scaled up.

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