Mutinous Marketing: How to Build a Business While Tearing Down the System
28may11:00 am4:00 pmMutinous Marketing: How to Build a Business While Tearing Down the SystemImprove your digital communications game while building solidarity with local radical business folk OrganiserRHYZEThe Forge, Viewforth Rd, Edinburgh, EH11 1AL11:00 am - 4:00 pm Event TypeWorkshop & TrainingThemeCommunication & Storytelling,Networking & Community Engagement
This interactive workshop is for radically minded artists, freelancers, small local businesses, and grassroots community organisations who want to get creative while leveling up their digital communications game. We will focus
This interactive workshop is for radically minded artists, freelancers, small local businesses, and grassroots community organisations who want to get creative while leveling up their digital communications game.
We will focus on how to use branding, graphics, social media and different digital platforms to build and grow an enthusiastic community that is excited about supporting everything that you do.
You will learn how to:
- Develop and refine a distinctive brand identity that integrates your values, shows solidarity and attracts your intended audience
- Design graphics that engage and grow your online community
- Write copy that makes people want to take action and support your work
- Dramatically improve your camera phone skills and capture images that are perfect for social media
- Build an efficient digital communications strategy using different digital assets including Instagram, WhatsApp, Newsletters, Facebook and more….
There will be creative exercises, group feedback, as well plenty of chances to socialise and network with your fellow attendees.
We will have an hour for lunch and small breaks. For lunch a vegan mushroom stew, salad and bread will be provided. All participants are invited to a post-workshop social at a local cafe or pub (depending on people’s preferences) and everyone will be encouraged to stay connected after the workshop so we can continue supporting each other’s work and begin building a community of radical small businesses in Edinburgh.
About the Facilitator: Lauren Waterman
I am a founding member and digital marketing coordinator for Rhyze Mushrooms. I have over 14 years of experience in using social media to market my own successful photography business, and I have spent the last four years working in digital communications for climate focused NGO’s including the Cop26 Coalition and the Stop Cambo campaign. I love the creative process behind brand development and content creation. I have experience as a community organiser and have facilitated workshops in everything from how to grow mushrooms from household waste to non-violent direct action. I’m passionate about building solidarity amongst small local businesses and encouraging people to bring revolutionary politics into their marketing and business practices.
How To Get Here:
You can find a helpful video here: https://www.instagram.com/reel/ClY094yInl2/
🚗There is a parking lot behind the Edinburgh Print Makers off of Gilmore Park
🚶Walking – Enter at The Forge, Viewforth Rd, Edinburgh EH11 1AL
🚴Bike – Enter at The Forge, Viewforth Rd, Edinburgh EH11 1AL
🚌 Most Edinburgh buses stop at Bread Street, you can then walk along Fountainbridge to the Forge in around 12 minutes
🚆Train – Arriving into Haymarket Train Station, you can walk 12 minutes via this route: https://goo.gl/maps/ZkfdK3zBHXPMU7XA6Arriving into Waverley Train Station, the 1 and the 34 bus will take you to Fountain Park bus stop.
Accessibility: the area around our farm is unpaved and can get quite muddy. We have a ramp into the workshop space – no stairs needed. There is a compost loo on site, but you do need to use stairs to access it. Accessible toilets can be found at Fountain Park – which is just around the corner but may take some time to get to depending on your access needs. We have a few options for quiet spaces if you need a chill out zone.
If you need an interpreter, carer, or support worker to come with you to attend the workshop you do not need to pay for two tickets, but please get in touch by email so we can ensure there’s space for everyone.
If you have any other questions about accessability please reach out at [email protected]